SaaS companies scaling revenue
Founders still running sales themselves, with no GTM structure underneath them. I build the foundations.
Go-to-market & growth advisory for SaaS
Go-to-market that ships revenue. Not another deck.
I've spent my career building and scaling SaaS sales organisations across the Middle East, Europe, and the US. Now I help SaaS founders do the same — from market entry to go-to-market strategy to the sales motion that closes revenue.
25+
Years in Tech
$100M+
SaaS ARR scaled across roles
[2–3×]
growth-rate inflection on stalled SaaS
3
Regions shipped in
200+
Reps hired & ramped
One operator, end-to-end — you work with the person who does the work. No juniors, no hand-offs.
Built for SaaS · Middle East · Europe · United States
The thesis
Most consultants advise from a framework. I've built the sales organisations I now help you build.
Strategy without execution is a slide deck. I've carried the SaaS number across three regions — and I fix both sides.
What I do
Three practices. One operating system for growth.
A · Growth strategy
Build the engine before you floor it.
- 01Market entry & international expansion
- 02Positioning & go-to-market strategy
- 03Customer acquisition & channel mix
- 04Demand generation & funnel optimisation
- 05Growth experiments & analytics
- 06Revenue modelling & pricing strategy
- 07US → EMEA & GCC expansion playbooks
B · Revenue execution
Turn pipeline into closed deals.
- 01Sales process design & motion build
- 02Discovery frameworks & demo structure
- 03CRM architecture & RevOps
- 04Pipeline design & forecasting
- 05Rep coaching & win-rate improvement
- 06Deal inspection & qualification models
- 07GTM team hiring & ramp strategy
C · AI GTM builds
Deploy AI across the full GTM stack.
- 01AI-powered demand generation & outreach
- 02Intelligent lead scoring & qualification
- 03Automated sales workflows & tooling
- 04AI-driven positioning & messaging
- 05Predictive pipeline analytics
- 06GTM automation architecture
- 07AI coaching & call intelligence
Free self-diagnostic
Score your own revenue engine in 15 minutes.
24 statements. Six dimensions. An honest picture of where your GTM is leaking — the same lens I use in the first hour with any founder.
PDF · 24 statements
Revenue Leak Diagnostic
01Positioning & messaging
02Demand generation
03Sales process & motion
04Pipeline & forecasting
05Team & ramp
06RevOps & tooling
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The stack
The full growth stack, owned end-to-end.
Every stage, owned by one operator. Nothing falls between strategy and execution.
№StageWhat I deliver
01
Market strategy
Which markets, which segments, what positioning
02
Growth engine
Acquisition channels, demand gen, growth experiments
03
Demand generation
Funnel, content, and channel programs that fill pipeline
04
Sales process
Discovery, demo, qualification, and closing motion
05
Revenue execution
Pipeline management, forecasting, win-rate improvement
06
AI GTM builds
AI-powered demand gen, automation, and intelligent pipeline tooling
07
Scaling GTM
Hiring, ramp, and team structure as you grow
About · Founder
Charley Longfellow
I've spent 25 years in tech sales, the last ten leading revenue organizations as VP of Sales and CRO. I scaled separate SaaS sales organisations from $1M to $100M+ ARR across the Middle East, Europe, and the US. Hiring the first reps, designing the sales motion, standing up RevOps, and carrying the number through to close. I started Closeworthy to bring that operator experience to SaaS founders who need go-to-market that actually ships revenue, not another strategy deck.
25+ yrs
Tech Sales
$100M+
SaaS ARR scaled
3
Regions
1
Operator
Who I help
Companies that are serious about the next stage.
MENA & GCC SaaS going global
Egyptian, Gulf, and wider Middle East SaaS companies scaling regionally and into Europe and the US. Cross-border SaaS GTM experience is rare — I've done it in every direction.
SaaS with stalled growth
Flat ARR, leaking funnels, unclear positioning. I diagnose the growth engine and the sales motion, then fix both.
Active across
Three regions · One operator
01
Middle East
SaaS GTM — Egypt, GCC & Gulf
02
Europe
SaaS GTM — EMEA
03
United States
SaaS GTM — US & tech hubs
Contact
Ready to become closeworthy?
Book a no-pressure diagnostic call. I'll show you exactly where your growth engine is leaking — and what to do about it.