MENA & GCC SaaS going global
I work with founders from Egypt, the Gulf and the wider Middle East who want to sell in Europe or the US. I've built SaaS sales organisations in all three regions, so I can help you decide where to start.
I advise MENA and GCC SaaS founders going global
I help MENA and GCC SaaS founders win customers in Europe and the US.
I've spent 18 years running sales teams, including building SurveyMonkey's EMEA business from zero to €60M. Now I work directly with founders to decide which market to go after first, how to position for it, and how to build a sales process that closes deals there.
25
Years in tech
$100M+
SaaS ARR scaled across roles
3
Regions I've worked in
200+
Reps hired & ramped
You work with me directly. I help shape the strategy and then build it with your team, so nothing gets lost between the plan and the pipeline.
I help MENA and GCC SaaS founders expand into Europe and the United States.
Why I started Closeworthy
I've built the sales teams I now help founders build
Most advice on international expansion comes from people who haven't carried a number in a new market. I've done it in the Middle East, Europe and the US, so I can help with the strategy and with the day-to-day work of getting deals closed.
What I do
I help you decide where to sell, then build the process with you. I use AI where it helps the team.
A · Growth strategy
Choose the market and position for its buyers.
- 01I help you plan market entry and international expansion.
- 02I work with you on positioning and go-to-market strategy.
- 03I help choose your customer acquisition channels.
- 04I review demand generation and the sales funnel.
- 05I set up growth tests and the analytics behind them.
- 06I work through revenue modelling and pricing.
- 07I plan expansion across the US, EMEA and GCC.
B · Revenue execution
Build a sales process your team can use.
- 01I design the sales process with your team.
- 02I structure discovery calls and product demos.
- 03I set up the CRM and RevOps around the process.
- 04I build pipeline reporting and forecasting.
- 05I coach reps using their calls and live deals.
- 06I help the team inspect and qualify deals.
- 07I help hire and ramp the go-to-market team.
C · AI GTM builds
Put AI to work around your sales process.
- 01I build AI-assisted demand generation and outreach.
- 02I set up lead scoring and qualification.
- 03I automate repeatable sales workflows.
- 04I use AI to support positioning and messaging.
- 05I build useful pipeline analytics.
- 06I design the automation around your tools.
- 07I set up AI coaching and call intelligence.
Free self-diagnostic
Find out where your go-to-market needs work.
Work through 24 statements across six dimensions. You'll see where your go-to-market is holding up and where I'd look first.
See what the six dimensions cover →PDF · 24 statements
Revenue Leak Diagnostic
01Positioning & messaging
02Demand generation
03Sales process & motion
04Pipeline & forecasting
05Team & ramp
06RevOps & tooling
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The stack
I work across the full go-to-market process.
You work with me directly. I help shape the strategy and then build it with your team, so nothing gets lost between the plan and the pipeline.
№StageHow I help
01
Market strategy
I help choose the market, segment and positioning.
02
Customer acquisition
I help choose channels and set up practical tests.
03
Demand generation
I connect content and campaigns to qualified pipeline.
04
Sales process
I structure discovery, demos, qualification and closing.
05
Revenue execution
I help manage pipeline, forecasts and live deals.
06
AI GTM builds
I build AI-assisted outreach, workflows and pipeline tools.
07
Scaling GTM
I help hire, ramp and organise the team.
About · GTM & Sales Advisor
Charley Longfellow
I've spent 25 years in tech and 18 in revenue leadership, at companies including Yahoo!, Netflix, SurveyMonkey and Userpilot. At SurveyMonkey (Momentive), I was VP of Sales EMEA and Dublin Site Lead, and I built the EMEA business from zero to €60M. I've hired the first reps, designed the sales process, set up RevOps and carried the number in the Middle East, Europe and the US. I started Closeworthy because MENA and GCC founders need someone who can help choose the market and then work with the team to win customers there.
Executive Member, Pavilion
Where I've worked
Yahoo!NetflixSurveyMonkeyUserpilot
As featured in Building Better Managers podcast: Making the most of your first 30 days on the job and Userpilot blog.
25 / 18
Years in tech / revenue leadership
$100M+
SaaS ARR scaled
3
Regions
1
Operator
Who I help
I work with SaaS founders who are ready to build the next stage properly.
SaaS companies scaling revenue
If you're still leading every sales call, I'll help turn what works for you into a process the team can follow. From there, you can hand over deals without losing what made the founder-led approach work.
SaaS with stalled growth
If growth has stalled, I'll look at positioning, demand and the sales process with you. The key is to find the first constraint, then fix it with the team before adding more activity.
Where I've worked
Three regions, and you work with me directly
01
Middle East
I work with SaaS founders across Egypt, Saudi Arabia, the UAE and the wider GCC.
02
Europe
I built SurveyMonkey's EMEA business from zero to €60M.
03
United States
I've built and scaled SaaS sales in the US.
FAQ
What founders usually ask me
What do you do at Closeworthy?
I help MENA and GCC SaaS founders sell in Europe and the US. We work through market entry, positioning and the sales process, and I can build the RevOps and AI tools that support the work.
What have you done before Closeworthy?
I've spent 25 years in tech and 18 in revenue leadership, including roles at Yahoo!, Netflix, SurveyMonkey and Userpilot. At SurveyMonkey (Momentive), I was VP of Sales EMEA and Dublin Site Lead, and I built the EMEA business from zero to €60M. I'm also an Executive Member of Pavilion.
Who do you work with?
I mainly work with SaaS founders from Egypt, Saudi Arabia, the UAE and the wider Middle East who want to sell in Europe or the US. I also work with founders who are still doing the selling themselves and teams whose growth has stalled.
Contact
Ready to become closeworthy?
Book a diagnostic call. We'll look at where your pipeline is leaking and what I'd fix first.