Market expansion
Taking a Middle East SaaS company into the US: the first 12 months
How I'd run the first year of a US expansion for a MENA or GCC SaaS company, from founder-led deals to the first US hire.
3 min read
Insights
Insights on taking MENA and GCC SaaS into Europe and the US
I write about the decisions founders face when they take a SaaS product from the Middle East into Europe or the US. Each piece answers one question, based on what I've seen building sales teams in all three regions.
Latest articles
Questions I work through with founders
Market expansion
Should a GCC SaaS company expand to Europe or the US first?
For most GCC and MENA SaaS companies I'd go to the US first. It's one large market with one language, faster buyers and less GDPR friction. Here's how to make it work.
3 min read
Case study
What I learned building SurveyMonkey's EMEA business from zero to €60M
How SurveyMonkey's EMEA business went from zero to €60M in under three years, mostly by turning a self-serve user base into contracts.
3 min read
Working with advisors
What to look for in a GTM advisor for MENA and GCC SaaS
How MENA and GCC SaaS founders can tell a useful GTM advisor from a slide-deck consultant, with the questions to ask and the red flags to watch for.
3 min read
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