Market entry and international expansion
Before choosing a market, I look at where customers are already showing interest and what it takes to sell to them. Then we can agree on an order of moves that fits your budget and your team.
A · Growth strategy
I help you decide which market to pursue, which buyers to focus on and what to say to them. From there, we work out the channels, pricing and sales plan your team can actually use.
What we'll work on
Before choosing a market, I look at where customers are already showing interest and what it takes to sell to them. Then we can agree on an order of moves that fits your budget and your team.
What works in the Gulf may need a different explanation in Europe or the US. I'll work with you to define the buyer, the problem you solve and the reason they should choose you, then put that into a plan your team can use.
Outbound, inbound, partners and product-led sales all take different kinds of effort. I'll look at which routes to customers fit your market and help you concentrate resources there.
I'll follow a buyer from first contact to a sales conversation and look at where qualified people drop away. From there, we can fix the steps that aren't working for your team.
Before putting more money into a channel, I'd suggest testing a clear idea and measuring the result. I'll help set up the tests and reporting so we can make the next decision with evidence.
I'll connect your targets to pipeline, conversion and the capacity of your team. We'll also look at pricing and packaging against the way buyers purchase in each market.
I've built and scaled SaaS sales organisations in the Middle East, Europe and the US. I can help you decide what needs to change by region, who to hire first and how the team will work across markets.
Contact
Book a diagnostic call. We'll look at where your pipeline is leaking and what I'd fix first.